"If You Don't Know Me by Now" is a song written by Kenny Gamble and Leon Huff and recorded by the Philly soul musical group Harold Melvin & the Blue Notes.
It was later covered by the English pop/soul band Simply Red, also becoming their best-known hit after reaching number one on the U.S. Hot 100 on July 15, 1989 and at number thirty-eight on the Hot Black Singles chart. It peaked at number two in the UK Singles Chart. It also topped the Canadian Singles Chart. Seal recorded the song for his 2008 album Soul, and, in April 2009, it became his first top-ten Adult Contemporary hit since "Love's Divine" in 2004; the song was subsequently nominated for the Best Male Pop Vocal Performance Grammy.
''THE STORY BEHIND THE SONG''
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