''The song “Sign o' the Times” was about how things were changing in the United States and in the world with AIDS. In the United States, there was gang warfare and poverty. There were things changing with Prince too. His band was changing and his musical style wasn’t as popular as it had once been. Funk dance music was getting the elbow from hip-hop, because hip-hop was coming up through the pop charts. It was abundantly clear, and Prince was smart enough to know what was coming. He was also smart enough to recognize that musical styles change. This is what helped give Sign o' the Times its somber tone.'' - Susan Rogers (sound engineer)
''Everything we did together whether he was working with me or someone else the demand was we go as quickly as possible. He did not have the patience. His ideas wouldn’t wait for you to slow down, take your time and be cautious. If you had an idea that he wanted to try out he insisted that it go very very quickly because he was not going to sit there and wait. Sometimes he’d say, “How long would it take?” and you’d say, “Just give me two minutes, just two minutes.” Prince would then say, “You’ve got one minute!”. Almost reckless.'' - Susan Rogers (sound engineer)
''At one point, the album that became 'Sign o' the Times' was a three-record set. While in discussions with Warner Bros., his record label at the time, they were absolutely unwilling to release a three-record set, because it would’ve been too expensive to manufacture and the profit margin wouldn’t have been as high. I can say from personal observation that Prince was unhappy about that decision.'' - Susan Rogers (sound engineer)
''THE STORY BEHIND THE SONG''
(click on the image)