"The video was essentially trying to reduce what the song is about to symbols. And that's what it was, just really keeping it clean and iconic." - Ben Mor (video director)
"I think will.I.am just really gets music in the broadest spectrum. He knows what people want to listen to. He gets kids and what they want to listen to. Every time I've worked with him I go in and I cannot sit down. I have to stand up! It's like I'm in a club!" - Britney Spears
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''THE STORY BEHIND THE SONG''
(click on the image)