"Came up with the idea for the video because I like Christmas. There's not enough Christmas music videos out nowadays. So yeah, I wanted snow and romance. The song's cheesy anyway and I thought we might as well go like full-blown Swiss cheese on it." - Ed Sheeran
''I wrote this song for my girlfriend Cherry Seaborn. After writing it I had no idea whether or not she really likes the track. I just recorded it and sent it because she was living in New York at the time so I didn't see her reaction. I think she liked it, it's a good one." - Ed Sheeran
''THE STORY BEHIND THE SONG''
(click on the image)