''I came up with the idea for the song after my wife asked me why I did not say "I love you" more often to her. I told her, 'Well, if I say every day "I love you", it's not gonna mean anything eventually'. That statement led me to try to figure out another way of saying it, and the result was that I chose to say 'I'm not in love with you', while subtly giving all the reasons throughout the song why I could never let go of this relationship." - Eric Stewart
''I wrote the lyrics in a couple of days. The line, 'I keep your picture up on the wall, it hides a nasty stain' was about the crack in my bedroom wall at my parents' house in Manchester. I'd put a photograph of Gloria over it.'' - Eric Stewart
"I thought if I said ''I love you'' all the time, it would sound glib. But I started wondering how I could say it without using those actual words. So 'I'm not in love' became a rhetorical conversation with myself – and then a song.'' - Eric Stewart
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''THE STORY BEHIND THE SONG''
(click on the image)