The song won Best British Single at the 1988 Brit Awards. In 2004, it was voted number 28 in 50 Most Awesomely Bad Songs... Ever by VH1.
The music video for the song has become the basis for the "Rickrolling" Internet meme. In 2008, Rick Astley won the MTV Europe Music Award for Best Act Ever with the song, as a result of collective voting from thousands of people on the internet, due to the popular phenomenon of Rickrolling. It was also featured as a downloadable track for the Rock Band series.