The song was promoted with a music video, directed by Yoann Lemoine (a.k.a. Woodkid), that portrays Del Rey in an unstable relationship with her boyfriend, played by model Bradley Soileau, as they go on a car trip that results in her death. At the 2012 UK Music Video Awards, "Born to Die" won the "Best Pop - International Video" award, outranking her other songs "Blue Jeans" and "National Anthem" which were also nominees. Critical reception for the video was generally positive. The video has received over 220 million views on video-sharing website YouTube.