The song was a commercial success in the United Kingdom, debuting at number one on the UK Singles Chart, becoming Halliwell's first number-one solo single in the country. The song also attracted moderate success worldwide. "Mi Chico Latino"'s accompanying music video was directed by Doug Nichol and filmed in Sardinia. It depicts the singer wearing a black bikini and dancing with semi-nude male dancers. In order to promote the single, Halliwell performed the song on Top of the Pops and Party in the Park in 1999.