"Believe" is an upbeat dance-pop, Eurodance and house song and followed the trends of dance music in the 1990s. However, it has strong influences of Eurodance within its composition. The song is the first commercial recording to feature the audio processor software Auto-Tune, which is used to produce the prominent altered effect on Cher's vocals. This technique would eventually become known as the "Cher effect". The song was also nominated for two Grammy Awards; for Record of the Year and Best Dance Recording, winning the last one.
Commercially, the song attained immense global success, reaching number one in almost every country it charted, including Australia, Canada, the United Kingdom, and the United States. It earned Cher a place in the Guinness Book of World Records as the oldest female solo artist to top the Billboard Hot 100 chart. It also became the highest-selling single by a solo female artist in the United Kingdom. "Believe" remains one of the best-selling singles of all time, with sales of over ten million copies worldwide.
The music video for "Believe", directed by Nigel Dick, showed Cher in a nightclub performing the song in two different sequences: one in which she is seen performing the song on stage and the other as a supernatural being locked in a cage. Scholars and academics noted the way in which Cher was able to re-invent herself and remain fresh and contemporary amidst the more teen pop-based music of the period. They also credited "Believe" as the song which restored the singer's popularity and cemented her position as a pop culture icon.
Join POP ICONS on FACEBOOK!
DUEL of the month