"Gimme More" received mixed to positive reviews from critics, praising the music and Spears's breathy vocals. The song peaked at number three on the U.S. Billboard Hot 100, becoming her fifth top ten hit and also her second highest-peaking single at the time. It also peaked at the top of the charts in Canada and Ireland, and reached top five positions in 14 countries. The accompanying music video premiered on October 5, 2007. It displayed Spears as a stripper and featured a break from Spears's highly choreographed music videos. It received mixed to negative reviews from critics, who panned Spears's pole dancing as well as the lack of storyline. An alternate cut was leaked on July 18, 2011.
Spears performed "Gimme More" at the 2007 MTV Video Music Awards, wearing a black, jeweled-encrusted bikini. The performance was panned by many critics, who commented extensively on her "singing", dancing and wardrobe, with one deeming it as "one of the worst to grace the MTV Awards".